Posts Tagged ‘Domain names’

Selecting a domain name.

Selecting a domain name.

The selecting of your domain name is very important. It should give some indication of what you are doing.

If you specialize in promoting/selling plastic toys then it would be no good having a domain name like joeswoodentoys.
You could settle for joestoys but then that is too ambiguous so even better would be Joesplastictoys, this is then targeting exactly what you are promoting/selling.
Naturally the chances of people doing a search on “Joes plastic toys” will be nil, as you are not yet known. However the chances of someone searching for “toys” or “plastic toys” is much more likely and because you have both words in your domain title this will increase (but not guarantee) the chances of you getting listed in the search results.
This is one of the building blocks that play a part in Search Engine Optimization according to some SEO experts although others disagree.

So once you decide what you are going to do with your web site try to come up with two or three options just in case the one you want is already taken.

Next we need to find out if the domain name is available. To do this go to a domain registrar site. Personally I recommend NameCheap.com. They are very good and unlike GoDaddy, which most automatically go to, will not suspend your Domain name at the drop of a hat.

Once on the site you can then put in the name you want and it will tell you if it is free or not.
If it is you can go ahead and make the purchase. If not try your alternatives.

So What if you find that the .com version is already taken but the .net, .org, and so on are free.
There are mixed views on this but I personally would not take the .net or the .org, because in most cases if someone has heard the name but hasn’t got it written down to look at they could well type the name in with the .com TLD and go to your competitions site instead of yours.

On the other hand if you find one of your other alternatives free and buy it. On top of this you could also buy the .net and .org of the original name you wanted and simply have them pointing to your own site, in the hope of picking up some passing trade from your competition should one of their visitors type in .net or .org by mistake instead of the .com.

Taking this possible action into account it is not a bad idea if you have sufficient funds to buy the .com, .net, and .org versions of your site name at the same time. You do not need to host all three.
All you do is host the .com site and have the other two point to it. This will stop others doing to you what I just suggested you could do to them.

Advantages of having your own domain name

Apart from having your own web site you can also set up various splash/capture pages.
By having your own web space you can make different splash/capture pages which will allow you to carry out split testing.

Split testing is where you have say two or three different capture pages and you send some of your traffic to each page. This way once you see which is getting more reaction you can then send all your traffic to that one and so increase your sign up ratio.

Do you want to sell a specific product that you have resale rights to?
There are 2 ways you can do this.

Either set up a sub domain, or set up a specific sales page as part of the main domain.
Lets say we have resell rights to product xyz. What can we do to sell it?

First we can create a sub domain called xyz. Doing this would automatically create a folder called xyz in our server space in which we would place our sales page, and any other pages that go with it, and the images (preferably in a sub folder) for the pages.
This would then have a URL http://xyz.mydomainname.com. Note that our main domain name URL is http://www.mydomainname.com, and the sub domain name (in this case xyz) has replaced the www of the main domain name URL.

The alternative with out using a sub domain would be to manually create a folder called xyz then as above place our sales pages and images in it.
The difference would be in the URL used to call the sales page, which in this case would look like http://www.mydomainname.com/xyz/
Note that the last slash is very important as it is telling the browser to find a file called either index.html or index.php in the folder xyz. If you have both then the html one always takes priority over the php if no file is specified as above. To get index.php to open if you have both an html and a php version you would have to use the following. http://www.mydomainname.com/xyz/index.php.

Another advantage of having your own web space is you can create your own personalized email addresses. Such as fred@mydomainname.com
However be warned that the following email addresses attract spam as fast as a new dung pile attracts flies sales@mydomainname.com, support@mydomainname.com, admin@mydomainname.com.

Another thing to avoid with email addresses is do not put them on your web site. If you do you will find you will be swamped with spam, as spam bots will harvest your email address.
This will also happen if you have a standard contact form on your site as well.

I had one site that was getting well over 100 spam mails every day. However now I get none.
I resolved this problem by removing the contact form and installing “My Contact Station”.
At just $7 this script has more than paid for its self by stopping me wasting my time deleting spam from that one site alone and you can install it on as many sites as you want. I have it on several.

Don’t just sign up for a hosting account

Don’t just sign up for a hosting account.

One mistake many people make, especially those just starting out, is to rush out and get a domain name and a hosting package and then it just sits there with nothing on it while they figure out what they want to do with the site and then build it.

Your first step should always be decide what you are going to do with your site then find an appropriate domain name that is available. You can register the domain name before you invest in hosting but you will probably find it beneficial to talk to your proposed web host first. Should you choose LowCost-Webspace I will help you in choosing a domain name suitable to what you need and you will also be able to decide what type of hosting package you need before you even start making your site.

When registering your domain name, we recommend Namecheap.com and they are our preferred Domain name registration service.
Once you have your domain name registered, you can point that domain to another site, while you are waiting to get your site up and running with your own hosting.

Once you have your own site built, you are ready to purchase a hosting package!

Here is what I do want you to do.

To ensure you get cheap site hosting that fits your needs, I want you to get on Skype, (you can download it free from here if you don’t already have it) add Bjantiques to your contacts, and talk to me.

(You can always click on the Skype button on the right hand side of this page to contact me. If it happens to say offline try anyway, sometimes the button does not reflect my true status)

LowCost-Webspace is committed to ensuring we only accept suitable clients to whom we are 100% confident we can offer the exact package that fits their requirements. We cannot keep that committment if we do not speak with them first.

Bill Brown aka Bjantiques

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